Risk aversion or Brand Promiscuousness?
How willing are you to take a risk when it comes to the purchase decision? Let’s take a situation I have come across so many times in my last job. Say I am an average customer in the market for a brand...
View ArticleShould Marketers concentrate on getting Brands to Consumers or Consumers to...
If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing...
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